These promotional posters and stickers were developed for the 2025 CMA Awards, drawing inspiration from the bold visual language of late‑90s and early‑2000s music culture. The designs blend nostalgic textures, saturated color palettes, and era‑specific typography to echo the look of the era. Each piece was crafted to feel energetic and tactile, capturing the charm of pre‑digital print media while still presenting a polished, contemporary finish.

The project focused on creating a cohesive visual system that balanced retro character with clear, audience‑friendly communication. Layouts were built to stand out across both large‑format posters and small collectible stickers, using expressive compositions that highlight the excitement and cultural presence of the CMA Awards. Together, these designs celebrate the timeless appeal of country music while paying homage to the iconic aesthetics of a defining era in poster design.