This collaborative branding project was designed to immerse undergraduate students in brand creation. The goal was to simulate a real-world design process, encouraging students to think critically about brand identity, target audiences, and visual storytelling. Each participant contributed to different facets of the brand, gaining hands-on experience with software and workflows used in professional creative environments.

My role focused on two key components: website design and 3D product visualization. I created the website mock-up to reflect the brand’s tone and functionality, ensuring a cohesive digital presence that aligned with the overall identity of the brand. This website creation allowed me to explore website design in depth, creating a better understanding of the creative process. I also produced high-quality 3D product renders using Adobe Dimensions, which allowed me to explore how packaging and product design would be presented in a virtual space. This part of the project deepened my understanding of how to present products in a polished, compelling way through the 3D medium.