Bliss Travel came to Hornsby Creative to develop a brand strategy guide focused on defining the tone and personality of their brand. Rather than visuals, this guide dives into how the company communicates; its voice, values, and the kind of experience it wants to create for clients. As a travel company, Bliss Travel aims to deliver unforgettable journeys, and this strategy helps ensure that the message comes through clearly across all platforms and teams.

The project was a collaborative effort between Hornsby Creative’s CEO, John Hornsby, my colleague Hannah Kyzer, and me. Created during my internship, this guide gave me valuable insight into the professional graphic design space. It was a great opportunity to contribute to a meaningful project while learning how thoughtful communication can elevate a brand’s presence.