1st Choice Branding Group partnered with Hornsby Creative to develop a branding guide that would help their team and other designers create consistent, eye-catching advertising and graphics. The guide covers everything from logo usage and color choices to layout tips and visual tone, ensuring that anyone working with the brand stays on the same page. It was a collaborative effort between Hornsby Creative’s CEO, John Hornsby, my teammate Hannah Kyzer, and me.

This project was part of my internship, providing me with hands-on experience in a professional design environment. I contributed to both the visual and strategic aspects of the guide, learning how to translate brand values into practical design tools. It was a great opportunity to collaborate, refine ideas, and see how thoughtful branding can shape a company’s identity.